Build customer loyalty  

Posted by the Writer

Free lesson on marketing: one method of building customer loyalty is to cross sell/bundle products.
It's widely used in the marketplace. You can see them in insurance (e.g. car insurance, health insurance, life insurance all available from one provider) and, Apple (e.g. buy a Mac and get an iPod for free and its variants).

This is just one out of the many ways to do it. For more, see The Wheel of Loyalty by Lovelock et al.

0 comments

Post a Comment