Paid search vs sponsorship  

Posted by the Writer

I'm sitting for an exam in a couple of days and am currently revising a chapter on internet marketing. It mentions paid search.

Most of us know what paid search is; sponsored links that appear in search results. Now compare a sponsored blog post and paid search, which would be more cost effective? Does having a blogger write about "jobs philly" work better than a paid search or vice versa?

I think both methods have differing objectives. With blog posts, you want to seem like you're being talked about, which affects your search engine and page rank. With paid search, perhaps the objective is for immediacy.

Just a thought.

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