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After graduating from a government human resource programme, my first rotation was with the Contests team. What this team does is organise contests for our partners to run for (and qualify by selling products), thereby being an internal force to drive sales.

Having come from a Mass Communications background, I was responsible for Promotions. With an audience of about 14,000 people, I learnt that every word you put out there does make a difference -- "Do I use the word rewarded or win?" Oh, the intricacies of communication.

I like dealing with a variety of media and me assignment exposed me to Merchandising. Vetting through draft after draft of designs and finally being able to hold the actual product is a rush. Now, the product that I helped work on is in the hands of thousands of partners. And that's pretty cool.

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